The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all over the world, marketers are asked to do more tasks in less time. The marketer of today has become a hybrid position, the result of a marriage between business and creativity. The two main points or goals marketers are to maintain or increase their company's brand while doing the same for their revenue. These two areas are often polarized and at times not align with each other.
Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.
Like any company, Marketing Eye Dallas realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more different than before.
In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.
In Peter Thiel's book, Zero to One: Notes on Startups, he states, “ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
I believe there is a way to both copy and learn at the same time. Sampling ideas of great entrepreneurs may be one of the biggest things impacting entrepreneurs today.
Here is how it is being done:
Work, life, and the demands of everyday life are actually hindering our ability to be creative. The secret to tapping into your creative side, and letting your mind explore, may be found in a simple box of crayons. The childhood activity of coloring is gaining in popularity with adults and may be our answer to increasing innovation by calming our mind and stimulating our imagination.