When I meet with prospects and discuss the need for a content strategy, they either...

·         Admit they don't know what I'm talking about 

·         Glaze over, nod and agree (though I know we are not on the same page)

·         Or say they've tried content marketing, but in reality they have not or have not done it well, to say the least

While the marketing world is all abuzz about content marketing, it is very difficult to put together a well thought-out, custom designed, highly effective strategy.  Before I jump into how to create an effective content marketing strategy, let's first start with the definition.

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