Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more agile when it comes to the purse strings.
With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.
Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be implemented. Here are 7 simple tips to follow when building out new pages.
I am a lover of the written word. Moving into the marketing profession, one of my favorite things is that I’m able to evaluate my writing skills analytically. By measuring successes, I’m able to be agile in my content, bending towards the needs of my customers. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.
· Admit they don't know what I'm talking about
· Glaze over, nod and agree (though I know we are not on the same page)
· Or say they've tried content marketing, but in reality they have not or have not done it well, to say the least
While the marketing world is all abuzz about content marketing, it is very difficult to put together a well thought-out, custom designed, highly effective strategy. Before I jump into how to create an effective content marketing strategy, let's first start with the definition.
At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market. Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.
If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
Now, customers walk around with a computer in their hand at all times. If a question comes to mind, there is an answer at your fingertips. Ever view a group of people waiting to walk into a meeting, to get on a flight, or pick to their child up from practice? They are all on their phones.
Depending on the product, 50% - 80% of the buying decision has been narrowed down or determined before a salesperson is ever engaged.
So, what does this mean for you? It means that if your marketing strategy does not include proper web communication and mobility, social media and digital communications, you are missing a big part of your audience.
You know the adage "Dress for the job you want not the one you have." The same applies for your business. If you market and brand yourself for the clientele and business you want to be, people will see you as such and it will be easier to reach that level of success.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding. If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google. Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?
If you are like me, you are planning for next year. Budgets are being set and strategies are being developed. As you develop your marketing strategy...yes you need one...here are some things to consider.