While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.
As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number.
3 Ways to Attract a Social Media Following
Published in Marketing
So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
Can You Tell the Difference?
Published in Marketing
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
