In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.
Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
Here are just a few important facts taken from this study:
- 43% of consumers give a real email address when they come to a website that asks for an email before continuing
- 80% of consumers (across all demos) actually unsubscribe from emails they no longer wish to receive
- 59% of consumers leave an email unread if they plan to read it later, 33% flag it
Buying lists are unreliable and legally you can't email people who have not willingly given you their email address.
Here is what your need to do to ensure a successful email marketing campaign.