As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number. 
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?

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