Sometimes we're in conflict between our marketing professional selves and our personal or professional buyer selves. I'm in conflict now as I try to get my home back together after a hail storm pummeled our roof, fence and who knows what.
My conflict is seeing how repair services are marketed to us and how as a buyer I perceive their efforts to meet my needs . Yes, I see the hail storm as an opportunity for them. They have services and products in need, a well-defined target audience, and a high rate of anticipated purchase for their product. For excitement, they face multiple competitors in a race to a sale.
This could be a chance to see multiple marketing styles and find out what works best on me. It's a good test because all contenders start out the same. No company has an inside track or perceived advantage. I was not already in the market, had not contacted any suppliers, no former suppliers have claimed me, and my insurance company offered only vague guidelines, no company recommendations. So how did they do?
My conflict is seeing how repair services are marketed to us and how as a buyer I perceive their efforts to meet my needs . Yes, I see the hail storm as an opportunity for them. They have services and products in need, a well-defined target audience, and a high rate of anticipated purchase for their product. For excitement, they face multiple competitors in a race to a sale.
This could be a chance to see multiple marketing styles and find out what works best on me. It's a good test because all contenders start out the same. No company has an inside track or perceived advantage. I was not already in the market, had not contacted any suppliers, no former suppliers have claimed me, and my insurance company offered only vague guidelines, no company recommendations. So how did they do?
Tapping Into The Most Influential Buyer
Published in Marketing
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering$5 trillion dollarsa year.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.
