This Sunday, I completed my second half-marathon.  Not bad considering this fall I was running two businesses, selling one, growing the other, raising two teens and training for a half marathon with a few injuries.  It's a  lot on a person's plate, but manageable if you train like a Badass.

What comes to your mind when you hear that someone just completed a marathon? Do you think I can do that, I've done that or why would anyone want to do that. Well, that's pretty much the same response I get when I tell people I'm an entrepreneur. 

As I spent the last few months training for the Dallas [Half] Marathon, I was reminded by how similar it is to growing my business.  Both take self-motivation, dedication, a goal and a plan to reach that goal.  They both take a Badass attitude.

No matter if you're training for a foot race or business success, here are 10 things you should do to increase your likelihood of success.
Dec 14, 2015
I've always said I'd rather give a speech to hundreds than mingle with a small group.  I'm pretty certain I'm not the only one. I'm not a psychologist, so I'm sure there is a more complex answer for this anxiety, but my guess is that it comes down to the fear of not being liked or more plainly stated, being rejected.  This is the same fear that exists in sales.

I love sales, or should I say I like getting the sale and working with a new interesting client.  I don't always enjoy the sales process.  I like talking to people, I like helping people, but I don't enjoy being rejected. After all, it's hard not to take rejection personally especially when you're an entrepreneur and  own the business, manage the work and do the sales. But what if there was a way to remove the rejection, would it make sales and mingling more comfortable? Could removing fear and being more likeable actually make a person more successful?
Dec 09, 2015
Let's face it, some clients just suck. It's ok to not like all your clients. After all, it's really hard to be all things to all people.

As business owners, we work hard to land a new client, then we work to develop a strong client relationship and produce good work. So the thought of firing a customer seems counterintuitive.  However, to grow your business severing a few relationships is actually healthy.

The real cost of that client may actually be greater than the revenue they generate. Here is why you need to say good-bye to a few clients and hello to your sanity.
Have you ever wondered about the reason why, when you think of someone, they somehow appear? I do - all the time!

Tapping into my intuition has always worked for me and when I ignore my gut feeling, I always regret it.  

A childhood friend of mine use to call me just as I was picking up the phone to call her.  It could have been weeks since we talked, but we always seemed to be in synch.  Today those calls have moved to texts, but still they appear just as I am thinking of her.

If you ask the experts, they say that coincidence does not exist, however synchronicity does.
I love fall. It is by far my favorite time of year.  Living in Texas, I just wait for the cool-down after a brutally hot August. The State Fair of Texas, football, beautiful foliage, cool morning runs, pumpkin everything, and lovely weekends spent outside.

Beyond the weather and family fun of this time of year, it also becomes one of the best times of year to re-set your business and begin putting into motion the necessary plans to make 2016 great. I know many of my finance friends tend to grumble every October when the stock market does its usual third quarter roller-coaster, but as a marketer I'm putting plans into action. 

Here are five reasons fall is great for your business.
The business world is changing and how we search and consume information has drastically changed in the last five to ten years.  Possibly no other business disciple has changed more dramatically than that of marketing and staying on top of current trends is becoming increasingly more difficult.

As a company, Marketing Eye invests and trains its people to stay abreast of current trends impacting the market. We find for many of our clients, what has worked in the past as effective marketing and sales, no longer works.  We understand that when operating a business, staying on-top of the ever-changing marketing landscape is not only challenging, but time consuming and in some cases just not possible.

At Marketing Eye Dallas, we have not only owned our own businesses, but we have helped many entrepreneurs who struggle with the new sales funnels, automations, and digital communication landscape.

Deciding to outsource your marketing function is something business owners don't take lightly.  Here are the advantages and disadvanges of deciding to hire someone to manage your business' marketing.
There's just something good about Friday. Most people see it as the second best day of the week (next to Saturdays).  But, Fridays can be the best day of the week for an entrepreneur.  Monday through Thursday is reserved for working like crazy in your business, but Fridays is the day to work on your business.  For me, Monday through Thursday is spent marketing my clients' businesses, meeting with prospects, attending events and writing marketing strategies for my customers.  I reserve Friday to re-energize my business and myself.  This is when I put together marketing plans for my own business, I set goals and budgets, write blogs, engage in activities that inspire my creativity,  and connect with mentors, friends and others in my field. 

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