“A man who stops advertising to save money is the man who stops his clock to save time” (Henry Ford). More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can build brand awareness and increased sales for the company.
Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
People are just obsessed with Chip and Joanna Gaines, a couple living on a farm in central Texas who spends their days remodeling dilapidated homes. These are just normal folks, flipping inexpensive houses in a small town. They decorate the homes with vintage farm items, decorate with painted exposed paneling (now called shiplap), and have their friend repurpose some old wood into a dining room table.
If I told you five years ago that this would have people glued to their TV waiting for the big reveal, or traveling to a town plagued by bad press to shop at a store in an abandoned rusty silo, you would think I was truly crazy. If I told you this was big business, including real estate, a Bed and Breakfast, a store front, a bakery and branded items, you would want on-board.