3 Best Marketing Tools for Lead Generation other than your Website
Published in Small Business Marketing
We all know that having a website is vital to any business. It is your digital storefront, greeter and initial explanation of your businesses products or services.
While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website? Here are three marketing tools that will help you gain more leads.
While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website? Here are three marketing tools that will help you gain more leads.
Is Your Business Hiding in Plain Site?
Published in Marketing
I get it, marketing is frustrating. It's not fast, it can be unpredictable and even with modern analytics it can be difficult to measure.
What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding. If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google. Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?
What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding. If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google. Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?
How to get your blog noticed
Published in Marketing
Last week I wrote a blog about blogging; I know that sounds slightly ironic. After speaking with a few people who read the blog , the one question I kept receiving was, "How do I use this blog to help me generate leads?" After you have spent your valuable time working on a blog, that you feel will be helpful to your audience, you need post that article in a place that will get read by your intended audience.
If you read last week's blog, you know that your blogs should be more informational and not a sales pitch. Go with the 80/20 rule on informational vs. sales blog. Add some personality, keep the word count at a reasonable level, make the blog readable and blog consistently. You can find more about blogging here.
For this article, I'm going to assume you load your blog to your website. It's not only a great component of your SEO (search engine optimization) strategy, it's the place you want to drive traffic (assuming you have a good website). It's the website that will do your sales pitch, not the blog.
The blog is written and posted, now let's get the word out...
If you read last week's blog, you know that your blogs should be more informational and not a sales pitch. Go with the 80/20 rule on informational vs. sales blog. Add some personality, keep the word count at a reasonable level, make the blog readable and blog consistently. You can find more about blogging here.
For this article, I'm going to assume you load your blog to your website. It's not only a great component of your SEO (search engine optimization) strategy, it's the place you want to drive traffic (assuming you have a good website). It's the website that will do your sales pitch, not the blog.
The blog is written and posted, now let's get the word out...
Failure and positive thinking seem polar opposites, but they consume much of what is posted and shared on social media.
When I first started my Twitter account I asked a colleague what posts get the most shares. She told me "Celebrity deaths and inspirational quotes." Interestingly, when I asked the same questions about blogs, I was told that people love to learn about your failures.
So of course, we can't always post inspirational quotes and hopefully no one has so many failures that it's all they write about. So, how do you create content that people will want to read?
When I first started my Twitter account I asked a colleague what posts get the most shares. She told me "Celebrity deaths and inspirational quotes." Interestingly, when I asked the same questions about blogs, I was told that people love to learn about your failures.
So of course, we can't always post inspirational quotes and hopefully no one has so many failures that it's all they write about. So, how do you create content that people will want to read?
