In just a short amount of time, podcasting has grown from being a small part of media to one of the most popular methods of consuming information today. Podcasts have become an essential part of our everyday lives that even some B2B marketers have look towards incorporating podcast into their marketing strategy.
4 Ways To Join The Revolution
Published in Marketing
Did you know that around the world, people purchase a mobile phone subscription before almost any other product? Literally after people have fed and supplied shelter for their families, their next priority is having a cell phone.
There was a time when personal networks, the neighborhood grapevine and the yellow pages were the extent of a B2B company's marketing plan. Times have changed and the way customers buy is much different. No one is waiting around for a sales person to ring or share more about a company's product or service.
Now, customers walk around with a computer in their hand at all times. If a question comes to mind, there is an answer at your fingertips. Ever view a group of people waiting to walk into a meeting, to get on a flight, or pick to their child up from practice? They are all on their phones.
Depending on the product, 50% - 80% of the buying decision has been narrowed down or determined before a salesperson is ever engaged.
So, what does this mean for you? It means that if your marketing strategy does not include proper web communication and mobility, social media and digital communications, you are missing a big part of your audience.
Now, customers walk around with a computer in their hand at all times. If a question comes to mind, there is an answer at your fingertips. Ever view a group of people waiting to walk into a meeting, to get on a flight, or pick to their child up from practice? They are all on their phones.
Depending on the product, 50% - 80% of the buying decision has been narrowed down or determined before a salesperson is ever engaged.
So, what does this mean for you? It means that if your marketing strategy does not include proper web communication and mobility, social media and digital communications, you are missing a big part of your audience.
