Social Media Strategy
We encourage you to stay flexible as society changes its approach to reaching out to new clients through Social Media Marketing. We help you stay relevant in your industry.
By engaging your potential and existing clients using Marketing Eye’s unique and company specific social media strategy, your business will have access to powerful marketing techniques.
- Creating a business page
- Business Presence
- Advertising
- Analytics
- Keep your customers informed
- Gaining more brand awareness
LinkedIn Marketing
The largest business social network. LinkedIn has lots of opportunities. There are various platforms, Basic or Premium accounts. The Premium accounts vary depending on your area of focus such as if you have a focus on being a Job Seeker, Sales, or Recruiter. If you want to be a part of a group and discuss your industry in different forums or create your own group or business page, then LinkedIn is the way to achieve your social presence.If you aren’t sure on how to promote your business on LinkedIn, let us help you! Our team of professionals knows all about LinkedIn and can help educate you to utilize LinkedIn more efficiently.
Twitter Marketing
In order to find out what news is current in your industry, you will need to connect and stay connected with businesses and individuals via Twitter. Twitter will show you what is trending and allow you to correspond with your connections using 140 characters of information per tweet. Twitter probably has the best ratio between consumers and companies which makes it a fun corporate environment. You will be able to stay informed with you industry as it is happening, it’s all possible on Twitter.We will help you increase your growth by attracting potential customers that are interested in your business, your content, your social media and to follow you. Twitter isn’t that hard, but you should understand what you post. How incredible, you can catch someone's attention in 140 characters. You will show them what is in it for them? Let us teach you how to do it!
Marketing Eye-Dallas will integrate Instagram development into your overall social media strategy. Here is how:
- Managing Instragram account
- Editing, taking and posting of pictures for posts
- Follow/Unfollow services
- Connecting with other influencers on Instagram
- Providing analytics on Instagram results
Blogging
Blogging is an important tool to getting found online, generating leads and establishing credibility. Marketing Eye-Dallas will work with you to develop blogs that are compelling to your audience and drive traffic to your web site. You do not need to be an expert writer, we will work with you on story ideas and help craft the blog so it is something that your audience wants to read.Why you should blog?
- It drives traffic to your website
Part of Search Engine Optimization (SEO) includes making web updates. How often do you re-write content on your site and change graphics? Not often, right? Well, blogging helps solve both of those problems.
Every time you write a blog post, it's one more indexed page on your website. It's also one more nod to Google, and other search engines, that your website is active and they should be checking in frequently to see what content you've published. Indexed pages all help drive organic traffic to your site by showing up in additional searches. - It creates a symbiotic relationship with social media
Blog posts also help drive your social media. Think of it as one less idea you need to come up with for a Facebook post or Tweet. When viewers click on the blog through social media, they will be directed to your website, driving new visitors to your site. What a great relationship. - It converts traffic to leads
Now that viewers are finding your blog, and going to your website, you need to convert them into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. All you need is a call-to-action on every blog post. We can help you identify the appropriate call-to-action for your target audience. - It shows you as a thought leader
Help your customers and they will help you. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. Rather than touting your abilities, you can demonstrate your expertise through blogs.
Blogging services includes:
- Complete blog management: research, writing, images, posting, sharing
- Expert industry-based blogging
- Blogging strategy development and execution
- SEO alignment with keywords and metatags
- LinkedIn group sharing of blogs
Why not ask how Marketing Eye-Dallas how we can begin developing your social media marketing strategy, contact us online
