The new APP signals a complete transparency between agency work and clients, giving all agency employees accountability directly to the client for performance, interactions and ability to produce results that clients are looking to achieve.
Clients are also able to access all work, and have their own teams trained on areas such as marketing, public relations, branding and social media – all directly accessed through the APP.
“The Marketing Eye APP is transforming the way we work with clients, and their access to information whether it is timesheets, reports, education, work or status on projects,” said Amber Perry, Head of Marketing (U.S.)
“This fundamentally will change the relationship between our agency and our clients, giving them greater comfort in how we work, and allowing for adjustments in performance based on data science and individual ratings on conversations and work.”
This game-changing move is aimed at catapulted Marketing Eye’s brand licensing to other marketing managers around the US and in particular in key areas such as Dallas, New York, Chicago, San Francisco, Los Angeles, Atlanta, Boston and Las Vegas.
“We wanted to ensure that our client-first approach also shortens the administrative time spent by marketing managers, and this is achieved through the APP,” said Perry.
Marketing Eye Dallas is part of the global Marketing Eye brand that works with small to medium sized businesses with more than $2 million in revenue as an outsourced marketing department. Ranked in the Top 100 Influencers in Entrepreneurship Globally, Marketing Eye is well-established as a market leader driving innovation, technology and robotics in the field of marketing.