Why companies want to outsource their marketing arm
Companies are blasting promotions and announcements in every banner, sidebar, post and corner of the internet. So you can figure it is not the best idea to
Who’s your marketer
All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.
The ABCs of ABM
Last year in the United States Ad spending reached $151 billion, almost a 5% jump from the year before. It is widely known amongst the marketing community that complacency is the same as regression, so not only is there an urge to spend more on marketing, but also to spend it differently.