Why Use An Independent Marketing Team?
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?
The 2019 Marketing Trend that Matters the Most
We’re halfway into the first month of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.
Who Are Your Buyer Personas?
Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.
Customer Journey Map: More than an Elaborate Diagram
In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.
15 Free Marketing Tools to Consider in 2019
In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use!
How Do You Know When to Rebrand vs Refresh?
Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?
How Does Exercise Affect Your Creative Thinking?
Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.