Items filtered by date: Tuesday, 25 September 2018
Wednesday, 26 September 2018 14:52

The Flow of Value Through the 4 P's

“Only when you bring value to others, will you bring value to yourself” (Michael Powell). Your brand value will only increase if your company is able to provide true value to your customers first. The 4 P’s of your marketing mix can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

Published in Marketing
Wednesday, 26 September 2018 10:28

How Marketers Will be Forced to be More Agile

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more agile when it comes to the purse strings.


With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.


Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.

Published in Marketing

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