Technology developments have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service producing industries and goods-producing industries must adjust their branding practices to keep up.
Conferences are a great way to branch out and learn about marketing and the marketing strategies of other companies. In addition, they are the perfect opportunity for networking and reaching out to a greater amount of people, allowing one to optimize their marketing strategy in a more personal manner. Having an expansive connection to the world will always allow you to become a more successful marketer, so here are the top 10 upcoming marketing conferences in the United States left in 2018.
Artificial Intelligence (AI) is an exciting new development in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.
Before machine learning really took off, it was difficult to search for products in an e-commerce setting, unless you knew the exact name of the item you were searching. Now, you could type in something extremely vague like “black pants” or “Under Armour shirt” and chances are you’ll find what you’re looking for quickly. This is all thanks to AI. A constant updating of consumer data helps companies like Google, Amazon, Bing or any company really, find the most relevant content with the fewest words. In 2019, it’s thought that consumer personalization will increase 29% followed by AI at 26%, according to BrightEdge. This will reflect in how search engines find relevant content based on the searchers previous queries and patterns.
SEO itself is also evolving from AI. Now, search engines are not only crawling for keywords but “cluster content”, meaning that machines are looking for context in conjunction with keyword placement, making it easier for searchers to find the content most relevant to what they are looking for.
We can’t talk about AI and data without mentioning Robotic Marketer. This application of machine learning helps us develop the most comprehensive marketing strategies in the field, combining data scraping, AI, and the personal touch of a Marketing Manager. While we’re on the cusp of this cutting-edge technology, this is just one of many ways marketing data is being used to target the right customers for your business.
You can see it in native ads, the ones that just look like another post on your Facebook or Instagram feed. By combining your activity online with advanced algorithms, social media platforms are able to serve you content you’re familiar with in a way that’s not distracting from the user experience.
While some companies are implementing AI in its strategies, others find it daunting. There is a fine line to balance between machines and human touch to make the most out of your interactions. It must be noted that machines can only do so much - while it's a great tool to supplement areas of marketing, it cannot replace person-to-person contact. We see that here at Marketing Eye, where we combine the machine learning within Robotic Marketer with the personal touch of our Marketing Managers to develop fully comprehensive marketing strategies.
Interested in learning more about how a Marketing Manager and Robotic Marketer help your 2019 goals? Contact us online, or call 404-626-8070 to speak with us directly.
In an age where social media has become an increasingly prominent part of life, one platform seems to have risen to the top, creating an obsession among Generation Z users: Instagram.
“Only when you bring value to others, will you bring value to yourself” (Michael Powell). Your brand value will only increase if your company is able to provide true value to your customers first. The 4 P’s of your marketing mix can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more agile when it comes to the purse strings.
With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.
Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be implemented. Here are 7 simple tips to follow when building out new pages.
Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.
“A man who stops advertising to save money is the man who stops his clock to save time” (Henry Ford). More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can build brand awareness and increased sales for the company.
Every small business knows that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day.Your brain processes an increasing amount of information daily and our mental filters are in advertisement overdrive. As marketers, how do we get our posts to remain in the minds of our audience? Marketing strategy is key, but that is easier said than done. Consultants offer great marketing insights into strategies and tools to help your business achieve a tailored solution.