What was once a social media giant among Millennials has since withered and deceased
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z.  It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened.  The fall of
Twitter was inevitable within the new generations.

In the marketing business, it cannot be stressed enough the importance of being willing to
put yourself out there and take risks.  Throughout history, some of the most controversial ad
campaigns have also been some of the most successful. It is true that with risk taking comes
the possibility of failure, however, if you never take the risk in the first place, you will never
know whether or not you would have succeeded.  As a marketer, you need to be willing to
fail in order to succeed, and taking risks is one of the primary ways to do so. One of the most
recent examples of this concept is the Nike advertisement that was released in early
September, sparking outrage and debate all throughout the United States.