An increasingly popular form of marketing in recent years has been the rise of gamification, as many cases has show this strategy to be incredibly successful, especially in attracting members of Generation Z and Millenials.  In case you do not already know, gamification is the strategy of applying elements of games and game playing into a marketing technique made to maximize customer engagement. As opposed to typical games, gamification is used with the specific goal in mind to sell a product, and has been shown through multiple cases to be an extremely successful method of doing so.