Items filtered by date: September 2018
Tuesday, 09 October 2018 17:44

The Death of Twitter in GenZ

What was once a social media giant among Millennials has since withered and deceased
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z.  It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened.  The fall of
Twitter was inevitable within the new generations.
Published in Marketing
Monday, 08 October 2018 18:25

The Importance of Risk Taking in Marketing

In the marketing business, it cannot be stressed enough the importance of being willing to
put yourself out there and take risks.  Throughout history, some of the most controversial ad
campaigns have also been some of the most successful. It is true that with risk taking comes
the possibility of failure, however, if you never take the risk in the first place, you will never
know whether or not you would have succeeded.  As a marketer, you need to be willing to
fail in order to succeed, and taking risks is one of the primary ways to do so. One of the most
recent examples of this concept is the Nike advertisement that was released in early
September, sparking outrage and debate all throughout the United States.  
Published in Marketing

An increasingly popular form of marketing in recent years has been the rise of gamification, as many cases has show this strategy to be incredibly successful, especially in attracting members of Generation Z and Millenials.  In case you do not already know, gamification is the strategy of applying elements of games and game playing into a marketing technique made to maximize customer engagement. As opposed to typical games, gamification is used with the specific goal in mind to sell a product, and has been shown through multiple cases to be an extremely successful method of doing so.  

Published in Marketing
Sunday, 07 October 2018 17:38

Top 5 Marketing Blogs for GenZ

Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing.  Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful.  Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible.  Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.

Published in Marketing

Marketers can find great value in branching out and attending different types of conferences.  One kind that is beneficial for marketers would be those focusing around technology. In a world where technology is becoming an increasingly prominent part of our lives and part of businesses, regardless of what field you are in, attending a technology conference can be a great way to learn from professionals and come back to your own business with newfound ideas on how to better incorporate technology.  Here are the top 8 upcoming technology conferences in the United States.  

Published in Marketing

It may be a cliché, but there is great truth behind the valuable lessons that kids learn through playing sports.  These lessons don’t just pertain to the sport at hand, but rather can be applicable throughout all stages of life, particularly once entering the working world.  I grew up playing hockey ever since I learned how to skate at three years old, and I can honestly say that some of the most important things that I have found out about life have been introduced through my fifteen years of sporting.  

Published in Marketing
We’ve all seen it. 
Published in Marketing
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