Items filtered by date: Tuesday, 15 March 2016
Wednesday, 16 March 2016 07:04
4 Marketing Tools Every B2B Business Owner Needs
There was a time when personal networks, the neighborhood grapevine and the yellow pages were the extent of a B2B company's marketing plan. Times have changed and the way customers buy is much different. No one is waiting around for a sales person to ring or share more about a company's product or service.
Now, customers walk around with a computer in their hand at all times. If a question comes to mind, there is an answer at your fingertips. Ever view a group of people waiting to walk into a meeting, to get on a flight, or pick to their child up from practice? They are all on their phones.
Depending on the product, 50% - 80% of the buying decision has been narrowed down or determined before a salesperson is ever engaged.
So, what does this mean for you? It means that if your marketing strategy does not include proper web communication and mobility, social media and digital communications, you are missing a big part of your audience.
Now, customers walk around with a computer in their hand at all times. If a question comes to mind, there is an answer at your fingertips. Ever view a group of people waiting to walk into a meeting, to get on a flight, or pick to their child up from practice? They are all on their phones.
Depending on the product, 50% - 80% of the buying decision has been narrowed down or determined before a salesperson is ever engaged.
So, what does this mean for you? It means that if your marketing strategy does not include proper web communication and mobility, social media and digital communications, you are missing a big part of your audience.
Published in Marketing
