Items filtered by date: February 2016
Friday, 04 March 2016 08:49
The Next Big Thing In Digital Marketing: Facebook Instant Articles
I met with a business owner earlier this week who operates in a saturated market where skill-sets and service delivery vary greatly. His experience is vast, he operates at the top-end of the market, and has a nice brand that just needs to be expanded and grown within his base market. He has tried most marketing tools and is looking for a better way to educate and engage with his target audience without getting lost in the masses. He is looking for a tool to both educate and demonstrate his capabilities visually. What he wants is something new that is different from the same marketing channels everyone in his field is using.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
Published in Marketing
Wednesday, 02 March 2016 06:20
What you can expect from your SEO
Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will keep the spot at the table, but there is a lot of work you must do to stay there. It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.
Like being popular, being on the first page of search results on Google has its perks. So how do you get to page one?
Like being popular, being on the first page of search results on Google has its perks. So how do you get to page one?
Published in Marketing
Tuesday, 01 March 2016 07:39
The biggest Oscar take-away we can all live by
Did you watch the Oscars this year? Every year actors use this platform to speak their mind or share their message. This year may have been a year that we saw more of that than others. What I took away, and so should you, is a message of perseverance.
From Kevin Hart to Leonardo Dicaprio, we heard the message that says, stay the course in what you do well and you will be rewarded.
Hart stated, "... These problems of today will eventually be the problems of old.... Let’s do what we do best and work hard.”
Dicaprio knew that years of dedication to his craft and six nominations later, his hard work had paid off; Not in just this one film, The Revenant, but in a career of acting well done. He stated, " I do not take tonight for granted."
From Kevin Hart to Leonardo Dicaprio, we heard the message that says, stay the course in what you do well and you will be rewarded.
Hart stated, "... These problems of today will eventually be the problems of old.... Let’s do what we do best and work hard.”
Dicaprio knew that years of dedication to his craft and six nominations later, his hard work had paid off; Not in just this one film, The Revenant, but in a career of acting well done. He stated, " I do not take tonight for granted."
Published in Small Business Marketing
