Items filtered by date: Thursday, 11 February 2016
Friday, 12 February 2016 08:21

A Lesson In Chasing [client] Love

Ah, St. Valentine’s Day, when thoughts turn to romance and finding the right partner. So much time and energy is spent chasing the object of your affection, only to find the feelings aren't mutual. And worse, you see that special someone holding hands with someone else.

We’ve all been there. We’ve all felt the pain of rejection and wondering to ourselves “What’s wrong with me?” Generally, there’s nothing wrong. In business we often feel the same. Why are my customers choosing a competitor over my product or service. The issue may not be what you are offering, but how it is being offered and perceived by you customers.
Published in Marketing

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