Items filtered by date: Tuesday, 09 February 2016
Wednesday, 10 February 2016 06:49
Project vs. Retainer Outsource Marketing: Why the Decision is a Piece Of Cake
Who doesn't love good cake? It tastes great, smells wonderful, can be absolutely beautiful and is the center piece of many celebrations. All you need is a good recipe, good ingredients and a decent baker.
If you were to taste each of the cake ingredients on their own, most would be downright awful. A poor recipe can leave you with a cake that is flat, dry, dense or in many other ways unpleasant.
So why so much talk about cake, no it's not the mid-afternoon need of a pick-me-up. It's that marketing is very similar to that of baking a cake. Marketing components do not function as well individually as they do when implemented together under a single strategy.
As you move forward with any marketing plan consider how outsourcing marketing to a company with full oversight differs from outsourcing each piece ad hoc.
If you were to taste each of the cake ingredients on their own, most would be downright awful. A poor recipe can leave you with a cake that is flat, dry, dense or in many other ways unpleasant.
So why so much talk about cake, no it's not the mid-afternoon need of a pick-me-up. It's that marketing is very similar to that of baking a cake. Marketing components do not function as well individually as they do when implemented together under a single strategy.
As you move forward with any marketing plan consider how outsourcing marketing to a company with full oversight differs from outsourcing each piece ad hoc.
Published in Marketing
