Basic Set Up:Getting started can seem daunting, especially if you’ve never worked with Google Analytics before, but I have conquered it, and so can you. First, everyone must have a Gmail account to log in. You must also have a website, whether it be your own or your company’s website.
To find your provided tracking code all you need to do is log in to your account. Select the drop down tab in the account column, select property in the property column and click tracking info > tracking code.
Behavior:Google Analytics gives you a basic overview about your viewer’s engagement. This is one of the best tools you have at your disposal. The behavior tab informs you of new and returning visitors, frequency and recency, and engagement.
This is helpful because it informs you of how often your content is searched for, how long it is looked at, and how involved the reader is. It’s great to see the new and returning users graph go from 42% to 72% in a matter of days!
If you create an advanced segment in this tab, you can insert your social media to connect with your site and then you’ll be able to see precisely which platform that new user came from. This enables you to keep working on that platform, but allows you to adjust the others so you’ll receive more ROI on the other social platforms.
Every tab in Google Analytics has a basic overview option so you can get the gist of every topic really quick. In the upper right hand corner of the overview chart, the graph can be viewed by picking hourly, daily, weekly, and monthly.
This shows you what days and times are more optimal than others. It shows you how many sessions each piece of content had over the course of the week, that’s how we view ours, weekly. We can also see how long the session duration was as well as the bounce rate.
It goes without saying; anything can always be done just a little bit better. Google took that extra step and incorporated AdMob, another addition to Google Analytics to make marketing and advertising your content that much easier for you.
Grow your app.When you design an app, you need to know how well it’s working and to make sure it’s not only being downloaded, but used. The solution to this equation is Admob.
AdMob has been used since November 2009 by app developers everywhere. Sega and PicsArt are only two of the many that use AdMob. You may or may have not heard of this tried and true platform, but it’ll be worth your while. Its trusted brand gives the app developer insights about the users, drives more in-app purchases and maximizes your ad revenue. A great feature about AdMob is it’s accessible through all platforms including Android and ios. The great attribute to this app is it helps you find out where people are getting the app.
With all these benefits, it makes it easier for you to adjust the specifications to meet the needs of your target market, making your app more useful than the next persons app. More downloads equal more revenue.
Do you or your team have an idea for an app? Google is holding a competition called the “Student Challenge,” to be submitted by June 28, 2016. They’re offering fun prizes and rewards. Find out more about the Student Challenge and AdMod here. Find out more about the Student challenge here
Google Analytics Certification:If you want to learn more about Google Analytics or become Google Analytics certified, here’s where to find it, or you can give us a call and we will help you through the process of getting started. Start here for your certification. Start here for you certification
Blog written by Darla Cullen, Marketing Eye Dallas Intern and Advertising Senior at the University of North Texas.