Small Business Marketing
Did you choose the right email marketing service?Mar 06, 2019 Written by Brice Bradshaw
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business?
How Great Branding Can Help Increase SalesFeb 21, 2019 Written by Brice Bradshaw
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
Why Use An Independent Marketing Team?Jan 18, 2019 Written by Marketing Eye Dallas
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?
How To Master Frame ControlAug 22, 2017 Written by Marketing Eye Dallas
The New Rule For Small Businesses That Isn't Getting NoticedAug 16, 2017 Written by Justin Hackney
Effective Marketing Strategies That Don't Cost A Ton Of MoneyAug 03, 2017 Written by Justin Hackney
3 reasons why it’s better to start your business in DallasJul 16, 2017 Written by Mellissah Smith
Is Your Lack of Online Marketing Killing Your Business?May 16, 2016 Written by Guest
Remember the days when you thought 'Place' referred to real estate, a good a visible store front? Then we hit the "dot.com era" and began to think beyond brick and mortar to having a website. In today's fast moving digital economy you need even more than just a digital presence.
Now you need a website that is mobile-friendly. The computer that we use the most, is the one that fits in the palm of our hand. In fact, by 2018, according to eMarketer, global smartphone users will reach the 2.5 billion mark. And nearly 86 million consumers will make a purchase on their device in 2016.
Chip, Joanna, Shiplap and Creating a Killer Brand IdentityMay 04, 2016 Written by Guest
People are just obsessed with Chip and Joanna Gaines, a couple living on a farm in central Texas who spends their days remodeling dilapidated homes. These are just normal folks, flipping inexpensive houses in a small town. They decorate the homes with vintage farm items, decorate with painted exposed paneling (now called shiplap), and have their friend repurpose some old wood into a dining room table.
If I told you five years ago that this would have people glued to their TV waiting for the big reveal, or traveling to a town plagued by bad press to shop at a store in an abandoned rusty silo, you would think I was truly crazy. If I told you this was big business, including real estate, a Bed and Breakfast, a store front, a bakery and branded items, you would want on-board.
Want to Generate More Leads? Get A Landing PageApr 21, 2016 Written by Guest
A landing Page is a single page within your website where you can direct visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.
Develop a Call-To-Action that Generates LeadsApr 20, 2016 Written by Guest
The offer is basically the carrot, now what you need is the pole and string from which to dangle that well-crafted carrot and to get your prospects to act or engage.
What gets our audience to reach for the carrot is your call-to-action (CTA). When effectively crafted, they will capture people’s attention and persuading them to act.
Not all CTAs are effective or will result in action. It's important to consider what your competitors are offering and then determine why someone may choose your offer over the competition.
Once you have your offer decided, now it's time to get the word out. Here's how:
When Life Hands You Lemons...Make a CocktailApr 15, 2016 Written by Guest
My week has been anything but normal and this disruption may be just what my businesses needed. When you hear the term disruption, do you think of a disturbance that interrupts an event, activity, or process? Or do you think of it as Clayton Christensen has defined: a disruption that creates a new market and value network and eventually disrupts an existing market, displacing the established?
What I have found is that these can be two-sides of the same coin. I realize that saying both definitions of 'disruption' work together is a bit like saying we should make lemonade out of the lemons we've been dealt.
Here's how I made something positive out of a week that went off the typical process.
3 Best Marketing Tools for Lead Generation other than your WebsiteApr 14, 2016 Written by Guest
While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website? Here are three marketing tools that will help you gain more leads.
Why Your Personal Brand is so Important to Your Business BrandApr 12, 2016 Written by Guest
If you are an entrepreneur and haven't considered your personal brand and its impact on your business brand, it's time to get started.