I have been a marketing entrepreneur for 28 years and finally, the moment that will define all my career has come. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Robotic Marketer - Marketing Eye Dallas

Apparently, this is the norm. Tech entrepreneurs often find a problem in something that they do, and that leads to them developing something that solves that problem.


I have always wanted to be a successful technology entrepreneur. I have for years built technology solutions for companies that I have worked with and for my own company, but never anything of this magnitude.


There are many things that I have realized on this journey but the most important thing that has stuck in my mind is the fact that you can have a good idea, but if you do nothing with it, it is fruitless. People have great ideas every day but most don't do anything about it. I use to be that person. Now, I am not. I am the 'doer', the person who makes it happen.


As the computer spits out one marketing strategy after another, I am having moments where secretly (and sometimes not too secretly) I am pinching myself. Did I really turn an idea into reality?


I did. I am no longer a procrastinator or someone who throws out a whole heap of ideas hoping one will stick, and that is what is so exciting about the next chapter.


I can't wait to hire an additional 40 staff in my Sydney and Melbourne office - to feel the buzz and energy of people who are all striving for one goal. I am forever thankful that this is my time where hopefully I will shine from the inside.


Thank you to my amazing team. This journey has been wonderful.



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Mellissah Smith

Mellissah Smith is a leading marketing expert having pioneered two specialist marketing firms into operations all over the world.

With 20 years experience, Mellissah has worked with over 200 companies, emerging and large multinational, on developing and executing strategic marketing campaigns.

From developing strategic marketing plans to re-inventing old brands in a changing market place, Mellissah has creative flair, business acumen and a knowledge of all aspects of marketing. She has also worked extensively in marketing and communications for companies listing on the ASX in both the small cap and large corporate arenas.

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