I get it, marketing is frustrating.  It's not fast, it can be unpredictable and even with modern analytics it can be difficult to measure.

What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding.  If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google.  Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?
Is Your Business Hiding in Plain Site?

I often hear, 'I don't like social media" or "My target market isn't on social media."  Take a look at these quick stats, which have grown since reported last quarter, and tell me who is not on social media these days.

307M users on Twitter

396M users on LinkedIn

 1B+ users on Facebook

 300M users on Instagram

Fight it all you like, but successful businesses cannot rely on the marketing tactics of the past.  Nearly 60% of the sales cycle is over before a prospect ever talks to a salesperson.

 Here are two things you need to do to quit hiding your business from your customers.

Improve You Website

Think of your website as your virtual store front.  If the address can't be found, no one will come to your store.  If people can't figure out what you do, they will leave before entering and looking around.  And if there  is no one to help guide them or answer their questions, they will leave empty handed.

You need to ensure that you can be found, by having a website that is mobile friendly with proper SEO (search engine optimization).

Have easy to find contact information. There's nothing more frustrating than coming upon a website and not being able to find how to contact the company. When a person is searching for an answer to their question and can't find a phone number, they are more likely to search for it elsewhere. 

Offer multiple conversion opportunities. More than just having just a "contact us" or "get a free quote" call-to-action, have more offers that speak to every stage of the buying process. Your prospects might not be ready to buy when they find your website, but that doesn't mean they won't be ready in the future.

Drive People To Your Website

We all know it takes multiple touches before you move a buyer or client through the sales cycle.  Realize that every message you send to your target market will not fall on listening ears, so reach your audience in many ways, multiple times.

Social media is a great way to engage your audience and deliver your message.  Be on the networks your prospects are on and publish updates that resonate with your ideal customers. Blogs, videos and case studies go to helping educate your audience about your brand and the topics that interest them.  Develop a social media strategy that drives your followers to your website and stick to it.

The best thing and the worst thing about marketing today is that  the opportunities are endless. Set a solid strategy and open the virtual doors to your business.
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