Social Media is a series of ever-changing algorithms that are supposed to help customers better find the product or service for which they are searching.  However as entrepreneurs, social media can be a frustrating marketing tool that changes the minute you figure it out.  It is also becoming more clear that social media is not about how many posts, but what you post that will make the difference.

At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market.  Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.

If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
How to Beat Social Media Algorithm Changes


Mid-March, Twitter switched all of its users to a so-called 'algorithmic feed.' That means users will be more likely to see tweets that match their own preferences, rather those most recently posted.

For a user, this change should help provide more interesting content, however for businesses it means you need to be more specific about sharing the content your customers enjoy. Rather than just being in the right place at the right time, think about your posts and develop messages that actually have appeal.


Facebook’s Newsfeed algorithm has changed several times, and in many different ways, over the last ten years. With 1.3 billion active users, it is crucial to understand the platform and utilize it accordingly for your social media marketing strategy.

With this latest update, Facebook will gauge the likelihood that users will highly rate a post or the probability that users will interact with a post by liking, commenting, or sharing. These posts will then be placed at the top of the user’s Newsfeed. Like with Twitter, good content is king.


Last week Instagram joined the club of algorithm changers. Dismissing chronological order for 'personalized preferences.'

 This photo-sharing service began testing in mid-March on an algorithm-based personalized feed for users, similar to one already used by its parent company, Facebook. That means it shifts away from the strictly reverse chronological order that the service has used since it began in 2010. Instead, Instagram will place the photos and videos it thinks you will most want to see from the people you follow toward the top of your feed, regardless of the time those posts were originally shared.


LinkedIn is an ever-evolving platform with new features being added seemingly every month. Most of the changes enhance what you can do and how you can use LinkedIn’s tools. Even the most dedicated users of LinkedIn have a hard time keeping up with the enhancements and modifications.

LinkedIn has been in the fast lane, moving from an online website and virtual networking tool to a comprehensive career management and personal branding platform. To remain relevant on LinkedIn you need to post content.  Just like other social media platforms, posts need to be interesting to your target audience.  When you make some traction (Likes, shares and comments) on your posts you may even get highlighted on LinkedIn Pulse.  You can learn more about how to get highlighted on LinkedIn Pulse in my previous blog.

Did you find the commonality in all the social media platform algorithms?  It is content! If you are not creating posts and content that connect with your audience, then your views will be drastically reduced.

Social Media is like a spider's web, once someone likes or comments, their information is shared with others and on and on.  This web is getting even tighter if you can't make it past the first level of connections.

If you want to learn more about what content resonates on social media please contact me and I am happy to complete a free 30 minute analysis of your social media platforms. Please reference this blog in the comments section.

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