Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more agile when it comes to the purse strings.

With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.

Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.

How Marketers Will be Forced to be More Agile

This is music to the ears of Chief Revenue Officers, CEO's and Managing Directors, but for marketers, it's uncomfortable. Having conversations internally and externally about what they can spend and can't spend each quarter has restricted their ability to secure long-term contracts with third-parties and turned the industry upside down.

Where it will go from here, no one knows, but marketing departments have never before had to be so versatile with data determining their every move. While analytical data and KPIs have always pushed Marketing Eye Dallas’s marketing strategies, as Robotic Marketers data becomes more and more enhanced, our team will have to marry the two areas to form extremely data-driven strategies.

I'm in Sydney today and thoroughly enjoying the conversation with our marketing team on accountability of marketing efforts. I know our clients will appreciate this no end, and eventually, marketers will find that they love it too.

We’re always looking for ways to enhance our client’s marketing. Contact us online, or call 404-626-8070 to speak to a Marketing Manager about how we can help you get ready for 2019.

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Mellissah Smith

Mellissah Smith is a leading marketing expert having pioneered two specialist marketing firms into operations all over the world.

With 20 years experience, Mellissah has worked with over 200 companies, emerging and large multinational, on developing and executing strategic marketing campaigns.

From developing strategic marketing plans to re-inventing old brands in a changing market place, Mellissah has creative flair, business acumen and a knowledge of all aspects of marketing. She has also worked extensively in marketing and communications for companies listing on the ASX in both the small cap and large corporate arenas.

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