It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business. 

As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top. 
5 Ways to Dominate the Financial Services Industry

Here are 5 ways your financial business can dominate the industry: 

1. Mobile Optimization
If your business website is not accessible from a mobile phone, you are missing out on a huge chunk of business. Today, 60% of website traffic comes from mobile devices and according to The Huffington Post, 57% of mobile users will abandon your website if it takes more than 3 seconds to load on their phone.

Once your website is live on mobile, you won’t have much competition. A recent CMO article reported that “Mobile is a top priority for only 8% of Financial Service Industry companies. A mere 3% prioritized programmatic buying or optimization”. Get ahead of your competition, and make this investment as soon as possible. 

2. Use Multiple Platforms to Educate
Recently, I spoke to a financial service professional who is taking his business’s financial education to the next level. He not only has a newsletter that he sends out weekly to thousands of people, but he is adding downloadable white papers to his business website, writing and consistently posting a financial blog, and he has recently been playing with a microphone and video camera to create a podcast and video blog on YouTube. 

There is no wrong or right way to educate your audience. Whether information seekers want to know about doing their taxes, starting a savings account, or getting the best insurance rate, it is crucial that you are there to answer their questions. This will build credibility for you and your business while enhancing brand awareness. If you want to know what your prospects are searching, try using the Google Keyword Tool. 

3. Exercise Your Love for Numbers
The financial service industry was one of the first to integrate technology and customer data. Ironically enough, it has also been one of the last industries to utilize data from website behavior, social media engagement, and other digital channels. 

There are so many platforms available that make gathering analytic reports and tracking online engagements simple. Once you begin tracking these measurements, the possibilities are endless. From developing targeted email campaigns to creating perfectly targeted social media adds, analyzing these numbers will generate leads and increase sales. 

4. Email Is Not Dead
While there have been claims that email marketing is dead, statistics show that almost 80% of consumers find email to be the most trusted form of business communication. With that being said, it is important that your email campaigns are adding value to the people receiving them.

This is where those analytics reports become significant. Once you are aware of the audience are engaging, you can create more personalized content. This will ensure that your emails are getting opened, your call to actions are getting clicked, and traffic is being driven to your website. 

5. Find the Right Balance Between Digital and Human 
In 2016, Bank of America hired over 3,000 digital ambassadors to teach its customers how to take advantage of the bank’s online and mobile banking services at its local branch locations. Due to the combination of human interaction, education, and technology, Bank of America saw a 50% increase of new accounts through mobile banking in just 3 months. 

While using technology to know consumers next steps helps with personalization, sometimes the health of your financial business requires some humanization. Find a good balance, and your business will reap the benefits.

These 5 practices will make your financial business impossible to ignore. If you aren’t sure where to get started reach out to the professionals. Marketing Eye serves as your outsourced marketing department and will execute these 5 tactics, along with any of your other marketing needs for a low monthly rate. Give us a call today for more information and a free consultation. 
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