As a marketing intern here at Marketing Eye Dallas, I have been able to understand and see first-hand how easily it is able to make small marketing mistakes and produce a negative ripple effect onto the business’s marketing strategy. I have compiled a list of ten fast marketing fixes that you should revise before finalizing your next big marketing strategy.
1. Review your Target Market
As easy as it sounds, this could also be a difficult process. Not all customer can be perfectly segmented into homogenous groups with similar needs, wants and behaviours – they often aren’t mutually exclusive. That’s why you need to be sure that you have to be able to define your target customer base as clear as possible because they form the foundation of your business. Without it, your strategy can go wrong.
2. Be more Accessible
The world is becoming tech savvy; people are becoming heavily reliant on the internet especially social media platforms to get by their day to day activities. And you can easy take advantage of this habitual change through increasing your social media presence. By simply joining big name media platforms such as Facebook, Twitter, Pinterest, Instagram and LinkedIn can help build up your brand awareness and make your information more accessible. But be sure to be responsive as well, whether it be through re-posting, uploading content, replying to comments as this is your B2C communication platform – these may be your potential customers, so ensure they are constantly engaged.
3. Everyone Loves Free Content
I remember reading the book “The One Week Marketing Plan” by Mark Satterfield about how free content can help you get your foot in the door. It can be done with video content, images, physical products or even simply digital content like reports and info graphics. By tailoring your free information to what your target customer groups fears the most, you can easily generate a direct response and put them in the loop. For insistence, info graphics are becoming extensively used due to its easy to digest nature despite containing a lot of information. And by making such content that is widely shared, it can easily help you build up your brand awareness.
4. Take Advantage of Email Marketing
In conjunction with the third tip, you take advantage for people’s desire for free content by building up your mailing list of contacts. By asking for their email and other personal details prior giving them access for the free content, you will be able to frequently engage with them through newsletters and information in the longer term and convert them into customers.
5. Does Your Website Tell a Story?
Often websites’ about us section are thought of to be an informative tool where slabs of information are written to describe the company itself and their expertise in their field. But instead, be sure to tailor this section as a story. Keep your content short and sweet but enough to tell your customers a story as to why you are in this field, your driving motivations and your passion. Because it is easier to comply with a company with a more personalized and humanized touch than one that is bombarding you with too much information.
6. Review Your Websites
Your website is not set in stone once it’s made, people often forget to review their websites once they have been developed. You need to be adaptive and seek out changes frequently in order to keep up to date with technological changes. For insistence, no one thought smart phones would have existed back then, but there is now a greater need to create mobile friendly websites to allow for easier viewing and browsing. Why? It is because almost 80% of searches are made from a mobile phone device. That is why it is important to constantly improve and change in accordance to market changes and consumer behaviours.
7. Want More Credibility?
When you are feeling a little pressured due to the intensity of the current market you are in with big brand companies that seem to be more credible and wonder how you can get that recognition too. Don’t be shy from applying for online business awards. They are a simple process that can not only boost up your credibility as a company but also generate a long term increase in sales.
8. Start Blog Writing
How do you show your customers that you are always on top of your game and understand your job more than anyone else? Be sure to start blogging. By simply putting up engaging and interesting content with an attractive heading can easily drive site traffic and brand awareness. But be sure to be original and creative, not just recycling and re-wording already published content.
9. Build Up Your Reviews
Reviews and references are what we often read and weigh out before committing to a purchase. That is why it is important to always ask for reviews at the end of each project to alert your existing customer that you are constantly in a state of reflection and willing to seek improvement to do better. This builds up a sense of trust which can then easily attract new customers with abundant available positive reviews.
10. Develop a Customer Referral Program
This is something that is easy to implement. Often long term businesses often may come at a small cost such as free service for a month – that is why by developing a customer referral program can incentivized exciting customers spread word of mouth. Word of mouth is one of the best marketing tools out there as not only is it reliable but also provides a sense of trust as it is coming from someone they know. It will guarantee you a long term future growth through increased brand building, long term value and lower long term marketing costs.
- Katrina Huynh
Mellissah Smith is a leading marketing expert having pioneered two specialist marketing firms into operations all over the world.
With 20 years experience, Mellissah has worked with over 200 companies, emerging and large multinational, on developing and executing strategic marketing campaigns.
From developing strategic marketing plans to re-inventing old brands in a changing market place, Mellissah has creative flair, business acumen and a knowledge of all aspects of marketing. She has also worked extensively in marketing and communications for companies listing on the ASX in both the small cap and large corporate arenas.
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