Marketing is an investment in your business and not something you should take lightly.  It is also something that has changed over the past ten years and continues to evolve.  How you reach customers and how they find you, research your business, and buy from you has also changed.

If your marketing practices are stagnant or nonexistent, your business will fail.  Here are the top five mistakes that I see small-to-medium sized businesses make most often.
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