How to Optimize Your Company’s Twitter
Published in Marketing
Twitter is one of the world's biggest platforms for social media; with its 330 million active users monthly. The best part about twitter is that you can reach an incredible number of followers, and you can also do it without spending a dime. I am sure that we all are aware of a tweet of some short that just blew up and completely changed that person's life forever. An example of the sheer power and wonder of Twitter is how a company has found itself in a multi-million-dollar deal with just one single tweet. This one tweet from Marketing Eye’s account was able to reach 1.7 million users on Twitter. While it is nice to go viral, it is even better if a business can benefit from it; which it did.
In the middle of the night, I woke up. I had arrived in Atlantalate yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
The Death of Twitter in GenZ
Published in Marketing
What was once a social media giant among Millennials has since withered and deceased
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z. It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened. The fall of
Twitter was inevitable within the new generations.
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z. It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened. The fall of
Twitter was inevitable within the new generations.
The Rise Of The Hashtag
Published in Marketing
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
There are 100 million active users on Pinterest and a 176 million registered users, according to DMR. You may be familiar with using Pinterest as a user, pinning your favorite DIY and cooking recipes, but have you considered using the site to promote your B2B business?
Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
Know the basics of social media marketing
Published in Marketing
Almost everyone knows about Twitter and Facebook. Most might know LinkedIn, Instagram, and Pinterest. But, does using any of these Social Media platforms to promote your business seem confusing and not exactly intuitive to you?
You’re not alone. It seems like there's a new hot platform every day. You feel like you barely know how to use Facebook or Twitter in your personal life. And now, some millennial is going to tell you that you need to be using social media to market your business?
The world is changing and social media hasn’t faded away. Blogs are more popular than ever, and everyone who is a part of that world or wants to get into it needs to be using social media. It isn’t just for bloggers though, if you have a small to medium business – it will help you too.
Social Media helps your business gain exposure, generate traffic to your website, and promote your blog. I know it seems difficult, but really it’s easy and inexpensive. They’re generally free to join and give you a wide audience to reach.
You’re not alone. It seems like there's a new hot platform every day. You feel like you barely know how to use Facebook or Twitter in your personal life. And now, some millennial is going to tell you that you need to be using social media to market your business?
The world is changing and social media hasn’t faded away. Blogs are more popular than ever, and everyone who is a part of that world or wants to get into it needs to be using social media. It isn’t just for bloggers though, if you have a small to medium business – it will help you too.
Social Media helps your business gain exposure, generate traffic to your website, and promote your blog. I know it seems difficult, but really it’s easy and inexpensive. They’re generally free to join and give you a wide audience to reach.
Determine Your Social Media Voice
Published in Marketing
I attend many networking events. While I always being the "authentic me," my tone differs at a breakfast networking event at 7:30 am vs. a happy hour at 7:30 pm. With social media, your tone should change as well from one platform to another. So what is the difference between your company's voice and its tone and what tone is appropriate to use on each platform?
How to Beat Social Media Algorithm Changes
Published in Marketing
Social Media is a series of ever-changing algorithms that are supposed to help customers better find the product or service for which they are searching. However as entrepreneurs, social media can be a frustrating marketing tool that changes the minute you figure it out. It is also becoming more clear that social media is not about how many posts, but what you post that will make the difference.
At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market. Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.
If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market. Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.
If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
Tapping Into The Most Influential Buyer
Published in Marketing
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering$5 trillion dollarsa year.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.
Is Your Business Hiding in Plain Site?
Published in Marketing
I get it, marketing is frustrating. It's not fast, it can be unpredictable and even with modern analytics it can be difficult to measure.
What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding. If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google. Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?
What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding. If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google. Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?
