Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?

The GIF, or Graphics Interchange Format, is hardly a new concept in the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.

How many times do you receive LinkedIn messages that are a mile long with tons of links and generic language that you know was just copied and pasted? 

Probably a lot, am I right?  
There is no business in the world that doesn't have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:

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