What was once a social media giant among Millennials has since withered and deceased
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z.  It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened.  The fall of
Twitter was inevitable within the new generations.

The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. 

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter. 

In the world of business and economics, there is the Pareto Principle – it describes that 20% of our actions contributes to 80% of our results. Generally speaking, this applies in the marketing industry too! Small marketing tasks and fixes can definitely make a big difference or build up to create a greater impact.

Almost everyone knows about Twitter and Facebook. Most might know LinkedIn, Instagram, and Pinterest. But, does using any of these Social Media platforms to promote your business seem confusing and not exactly intuitive to you?

You’re not alone. It seems like there's a new hot platform every day. You feel like you barely know how to use Facebook or Twitter in your personal life. And now, some millennial is going to tell you that you need to be using social media to market your business?

The world is changing and social media hasn’t faded away. Blogs are more popular than ever, and everyone who is a part of that world or wants to get into it needs to be using social media. It isn’t just for bloggers though, if you have a small to medium business – it will help you too.

Social Media helps your business gain exposure, generate traffic to your website, and promote your blog. I know it seems difficult, but really it’s easy and inexpensive. They’re generally free to join and give you a wide audience to reach.

I attend many networking events.  While I always being the "authentic me," my tone differs at a breakfast networking event at 7:30 am vs. a happy hour at 7:30 pm.  With social media, your tone should change as well from one platform to another. So what is the difference between your company's voice and its tone and what tone is appropriate to use on each platform?

Social Media is a series of ever-changing algorithms that are supposed to help customers better find the product or service for which they are searching.  However as entrepreneurs, social media can be a frustrating marketing tool that changes the minute you figure it out.  It is also becoming more clear that social media is not about how many posts, but what you post that will make the difference.

At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market.  Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.

If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.

Have you been on lag about signing up for a Snapchat account? Feeling outdated is a struggle many might feel and is definitely one I have come across and I’m not even old!

This is an app that my kids use and when I talk about using Snapchat, they like to make fun of me. Until I signed up, I didn’t know how much fun it could be, so I started using it as a means of communication with my children, sending funny images to posting stories that provide valuable content to collogues and fellow classmates.  Personally I enjoy it for its simplicity and value to my work.

Snapchat isn’t just for young adults anymore. Many adults and business professionals are now using Snapchat to communicate, share images, recipes, promotions, and other content about their industry through this free app. It’s the new way to market and advertise what’s going on in your industry.

I met with a business owner earlier this week who operates in a saturated market where skill-sets and service delivery vary greatly. His experience is vast, he operates at the top-end of the market, and has a nice brand that just needs to be expanded and grown within his base market.  He has tried most marketing tools and is looking for a better way to educate and engage with his target audience without getting lost in the masses.  He is looking for a tool to both educate and demonstrate his capabilities visually.  What he wants is something new that is different from the same marketing channels everyone in his field is using. 

Does this sound like you?  If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.