It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.
What is Content Marketing? And Why You Need it?
Published in Marketing
When I meet with prospects and discuss the need for a content strategy, they either...
· Admit they don't know what I'm talking about
· Glaze over, nod and agree (though I know we are not on the same page)
· Or say they've tried content marketing, but in reality they have not or have not done it well, to say the least
While the marketing world is all abuzz about content marketing, it is very difficult to put together a well thought-out, custom designed, highly effective strategy. Before I jump into how to create an effective content marketing strategy, let's first start with the definition.
· Admit they don't know what I'm talking about
· Glaze over, nod and agree (though I know we are not on the same page)
· Or say they've tried content marketing, but in reality they have not or have not done it well, to say the least
While the marketing world is all abuzz about content marketing, it is very difficult to put together a well thought-out, custom designed, highly effective strategy. Before I jump into how to create an effective content marketing strategy, let's first start with the definition.
