How to master your marketing strategy
Published in Marketing
Have you started thinking about your marketing strategy for 2016? If not, now is the time. As budgets and plans are put into place, they are often a copied from previous years. If you are doing this for your marketing strategy and budget, note that marketing has changed. How prospects and clients find you, research you and buy from you has evolved. An online strategy is no longer just for large retail businesses, but for everyone's business, including B2B.
Failure and positive thinking seem polar opposites, but they consume much of what is posted and shared on social media.
When I first started my Twitter account I asked a colleague what posts get the most shares. She told me "Celebrity deaths and inspirational quotes." Interestingly, when I asked the same questions about blogs, I was told that people love to learn about your failures.
So of course, we can't always post inspirational quotes and hopefully no one has so many failures that it's all they write about. So, how do you create content that people will want to read?
When I first started my Twitter account I asked a colleague what posts get the most shares. She told me "Celebrity deaths and inspirational quotes." Interestingly, when I asked the same questions about blogs, I was told that people love to learn about your failures.
So of course, we can't always post inspirational quotes and hopefully no one has so many failures that it's all they write about. So, how do you create content that people will want to read?
