Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business as well as develop relationships with your readers.

Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing.  Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful.  Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible.  Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.

I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
We all know that having a website is vital to any business.  It is your digital storefront, greeter and initial explanation of your businesses products or services.

While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website?  Here are three marketing tools that will help you gain more leads.
 Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will keep the spot at the table, but there is a lot of work you must do to stay there.  It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.

Like being popular, being on the first page of search results on Google has its perks.  So how do you get to page one?
People are going to say what they will about your company or brand, or worse not talk about it at all.  Why not guide the conversation?  Blogging is a great way to start a conversation with your target audience, share helpful information and stay top of mind with your audience.

If you're going to go to the effort, why not make the effort count and write a blog that gets attention?

Here are some helpful tips to create a blog that doesn't suck.
Have you been told you should blog? Maybe you have a website with a link to a blog that sits empty.  I hear many reasons not to blog; time, dislike of writing, lack of topics and ideas, or lack of knowledge about what a blog can do for your small business.  However, there are many reasons to blog and the biggest reason of all maybe linked to your bank account.

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