Items filtered by date: April 2016
There are 100 million active users on Pinterest and a 176 million registered users, according to DMR.  You may be familiar with using Pinterest as a user, pinning your favorite DIY and cooking recipes, but have you considered using the site to promote your B2B business?


Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
Published in Marketing
Do you remember in business school when you learned about the four Ps: Product, Place, Price and Promotion in your Marketing 101 class? A lot has changed since I was sitting in my first Marketing class 20+ years ago, however the 4 Ps are still relevant. While marketing professors still refer to the 4 Ps, the implementation is quite different.

Remember the days when you thought 'Place' referred to real estate, a good a visible store front? Then we hit the "dot.com era" and began to think beyond brick and mortar to having a website. In today's fast moving digital economy you need even more than just a digital presence.

Now you need a website that is mobile-friendly.  The computer that we use the most, is the one that fits in the palm of our hand. In fact, by 2018, according to eMarketer, global smartphone users will reach the 2.5 billion mark. And nearly 86 million consumers will make a purchase on their device in 2016.
Wednesday, 11 May 2016 08:26

How To Write a Blog that Generates Leads

I've been blogging a lot lately about lead generation.  For most businesses it is the hot topic because, if you are not generating leads, little else matters.  I my previous blog I discussed content creation, but today I'd like to focus on one specific form of content and that is blogging.

Writing a blog can be easy, fast and effective for generating leads.  It can also be a complete waste of time if not done well, with no real purpose.  You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?

Here are things you must consider to write a blog that makes an impact:
Published in Marketing
"How far do you live from Waco, TX?" "Do you watch HGTV?" "Have you seen Chip and Joanna?" These are questions I've heard from California to Pennsylvania and Kansas to Tennessee.

People are just obsessed with Chip and Joanna Gaines, a couple living on a farm in central Texas who spends their days remodeling dilapidated homes. These are just normal folks, flipping inexpensive houses in a small town.  They decorate the homes with vintage farm items, decorate with painted exposed paneling (now called shiplap), and have their friend repurpose some old wood into a dining room table. 

If I told you five years ago that this would have people glued to their TV waiting for the big reveal, or traveling to a town plagued by bad press to shop at a store in an abandoned rusty silo, you would think I was truly crazy. If I told you this was big business, including real estate, a Bed and Breakfast, a store front, a bakery and branded items, you would want on-board.

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