Items filtered by date: Tuesday, 05 April 2016
Wednesday, 06 April 2016 07:22
Getting the Contract: Simple Marketing Tips for Contractors
Sometimes we're in conflict between our marketing professional selves and our personal or professional buyer selves. I'm in conflict now as I try to get my home back together after a hail storm pummeled our roof, fence and who knows what.
My conflict is seeing how repair services are marketed to us and how as a buyer I perceive their efforts to meet my needs . Yes, I see the hail storm as an opportunity for them. They have services and products in need, a well-defined target audience, and a high rate of anticipated purchase for their product. For excitement, they face multiple competitors in a race to a sale.
This could be a chance to see multiple marketing styles and find out what works best on me. It's a good test because all contenders start out the same. No company has an inside track or perceived advantage. I was not already in the market, had not contacted any suppliers, no former suppliers have claimed me, and my insurance company offered only vague guidelines, no company recommendations. So how did they do?
My conflict is seeing how repair services are marketed to us and how as a buyer I perceive their efforts to meet my needs . Yes, I see the hail storm as an opportunity for them. They have services and products in need, a well-defined target audience, and a high rate of anticipated purchase for their product. For excitement, they face multiple competitors in a race to a sale.
This could be a chance to see multiple marketing styles and find out what works best on me. It's a good test because all contenders start out the same. No company has an inside track or perceived advantage. I was not already in the market, had not contacted any suppliers, no former suppliers have claimed me, and my insurance company offered only vague guidelines, no company recommendations. So how did they do?
Published in Small Business Marketing
