Items filtered by date: Tuesday, 19 April 2016
Wednesday, 20 April 2016 06:16
Develop a Call-To-Action that Generates Leads
If you have been following my blog series on Lead Generation, you know that you need to have an offer to engage your prospects. If you missed that blog, you can check it how HERE.
The offer is basically the carrot, now what you need is the pole and string from which to dangle that well-crafted carrot and to get your prospects to act or engage.
What gets our audience to reach for the carrot is your call-to-action (CTA). When effectively crafted, they will capture people’s attention and persuading them to act.
Not all CTAs are effective or will result in action. It's important to consider what your competitors are offering and then determine why someone may choose your offer over the competition.
Once you have your offer decided, now it's time to get the word out. Here's how:
The offer is basically the carrot, now what you need is the pole and string from which to dangle that well-crafted carrot and to get your prospects to act or engage.
What gets our audience to reach for the carrot is your call-to-action (CTA). When effectively crafted, they will capture people’s attention and persuading them to act.
Not all CTAs are effective or will result in action. It's important to consider what your competitors are offering and then determine why someone may choose your offer over the competition.
Once you have your offer decided, now it's time to get the word out. Here's how:
Published in Small Business Marketing
