Items filtered by date: Wednesday, 16 September 2015
Thursday, 17 September 2015 07:09
Is inbound marketing the death of outbound?
In the contest between the two sides to marketing, inbound and outbound, inbound is winning. While traditional marketing efforts have been placed on obtaining customers through creativity, understanding customers' wants and needs, going out and finding the next sale, the sneaky inbound marketers are servicing customers coming to them.
There will always be a need for outbound marketing, but for any company that wants to engage with their customers and is looking to offer a unique customer experience, inbound marketing is really the only way forward.
There will always be a need for outbound marketing, but for any company that wants to engage with their customers and is looking to offer a unique customer experience, inbound marketing is really the only way forward.
Published in Marketing
