Items filtered by date: Tuesday, 14 July 2015
Wednesday, 15 July 2015 08:55
Sales| It's Not Magic, It's Marketing
Last night I caught a few minutes of America's Got Talent. In the episode, two magicians do the same trick with dramatically different results. It reminded me how often we enter the sales process with a similar 'trick' (i.e. product or service) to our competition, but our results are dramatically different, one gets the sale, the other does not.
Published in Small Business Marketing