Items filtered by date: November 2015
I recently had the privilege of speaking to middle school students on Career Day about entrepreneurship.  I was pleasantly surprised by my experience and I left the presentation with a positive feeling about future generations. Amazingly, when the principal ask the school how many knew what they wanted to become, over half raised their hand.  I was blown away by the level of self-awareness these kids possessed.

It may sound far-fetched that 11 to 14 year olds know what they want to do ten years from now, but many do.  Now, I realize most will change their minds, after all they are kids, and as adults many of us are still changing our minds. But, to have the confidence in your plans to say "Yes, I do know what I want to do." when you're that young is huge.
Monday, 14 December 2015 07:26

How to Train for Success Like A Badass

This Sunday, I completed my second half-marathon.  Not bad considering this fall I was running two businesses, selling one, growing the other, raising two teens and training for a half marathon with a few injuries.  It's a  lot on a person's plate, but manageable if you train like a Badass.

What comes to your mind when you hear that someone just completed a marathon? Do you think I can do that, I've done that or why would anyone want to do that. Well, that's pretty much the same response I get when I tell people I'm an entrepreneur. 

As I spent the last few months training for the Dallas [Half] Marathon, I was reminded by how similar it is to growing my business.  Both take self-motivation, dedication, a goal and a plan to reach that goal.  They both take a Badass attitude.

No matter if you're training for a foot race or business success, here are 10 things you should do to increase your likelihood of success.
Wednesday, 09 December 2015 07:27

Can Being More Likeable Make You More Successful?

I've always said I'd rather give a speech to hundreds than mingle with a small group.  I'm pretty certain I'm not the only one. I'm not a psychologist, so I'm sure there is a more complex answer for this anxiety, but my guess is that it comes down to the fear of not being liked or more plainly stated, being rejected.  This is the same fear that exists in sales.

I love sales, or should I say I like getting the sale and working with a new interesting client.  I don't always enjoy the sales process.  I like talking to people, I like helping people, but I don't enjoy being rejected. After all, it's hard not to take rejection personally especially when you're an entrepreneur and  own the business, manage the work and do the sales. But what if there was a way to remove the rejection, would it make sales and mingling more comfortable? Could removing fear and being more likeable actually make a person more successful?
Thursday, 03 December 2015 06:43

Why would you ever leave a good thing?

I think many of us can list the reasons why we would want to start our own business and leave a job where we work for someone else.  The idea of working for yourself offers a different kind of freedom and it's a passion that drives so many of us to become entrepreneurs. But it is an idea that is full of risk, made especially concerning if you're in a good job currently. So if that is the case why would you leave a successful business you own to start a new one?

I ask myself this question, because I recently sold a great business that I grew from the ground up.  It was a franchise, but even with that there are no guarantees of success, and many owners did not succeed. But I did. I had a passion for my business and I liked my employees and clients. However, as an entrepreneur, I got restless and wanted to share my success and the lessons that I had learned with others. With many years of marketing experience, both in the corporate and small business world, I knew I could help others be successful by implementing solid marketing strategies. With this idea in mind I launched Marketing Eye Dallas as a licensee of the greater international Marketing Eye firm.

With both the knowledge of being successful and starting from the ground up again, I realize there are some things that never change.
Wednesday, 02 December 2015 06:13

What To Include in Your 2016 Marketing Plan

What I love about the time between Thanksgiving and Christmas is that everyone is 'on.'  There is a three week rush to close out 2015 and set plans in place for 2016.  While we may be busy with holiday shopping and parties, we have our running shoes on and are looking to end one year and start the next on a positive note.

If you are like me, you are planning for next year.  Budgets are being set and strategies are being developed. As you develop your marketing strategy...yes you need one...here are some things to consider.
Published in Marketing

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