Items filtered by date: Monday, 05 October 2015
Tuesday, 06 October 2015 06:25
Not sure about whether to invest in marketing? You are not alone.
Entrepreneurs are the most creative and driven people I know. I enjoy their energy and passion for the great ideas they bring to our communities and lives. They are often driven by an idea, and a belief of how to turn that idea into success.
The problem is that not all entrepreneurs are born marketers. Many are born sales people, if for no other reason than for the passion of the product or service they've created. The problem begins to occur when the entrepreneur begins to confuse that sales is synonyms with marketing. There is a distinct difference, and believing that passion alone will drive your marketing strategy will create a self-serving misaligned strategy that is most likely not based on you customer's needs.
The problem is that not all entrepreneurs are born marketers. Many are born sales people, if for no other reason than for the passion of the product or service they've created. The problem begins to occur when the entrepreneur begins to confuse that sales is synonyms with marketing. There is a distinct difference, and believing that passion alone will drive your marketing strategy will create a self-serving misaligned strategy that is most likely not based on you customer's needs.
Published in Marketing
