Failure and positive thinking seem polar opposites,  but they consume much of what is posted and shared on social media.

When I first started my Twitter account I asked a colleague what posts get the most shares. She told me "Celebrity deaths and inspirational quotes." Interestingly, when I asked the same questions about blogs, I was told that people love to learn about your failures.

So of course, we can't always post inspirational quotes and hopefully no one has so many failures that it's all they write about. So, how do you create content that people will want to read?