Items filtered by date: September 2015
Tuesday, 06 October 2015 06:25
Not sure about whether to invest in marketing? You are not alone.
Entrepreneurs are the most creative and driven people I know. I enjoy their energy and passion for the great ideas they bring to our communities and lives. They are often driven by an idea, and a belief of how to turn that idea into success.
The problem is that not all entrepreneurs are born marketers. Many are born sales people, if for no other reason than for the passion of the product or service they've created. The problem begins to occur when the entrepreneur begins to confuse that sales is synonyms with marketing. There is a distinct difference, and believing that passion alone will drive your marketing strategy will create a self-serving misaligned strategy that is most likely not based on you customer's needs.
The problem is that not all entrepreneurs are born marketers. Many are born sales people, if for no other reason than for the passion of the product or service they've created. The problem begins to occur when the entrepreneur begins to confuse that sales is synonyms with marketing. There is a distinct difference, and believing that passion alone will drive your marketing strategy will create a self-serving misaligned strategy that is most likely not based on you customer's needs.
Published in Marketing
Monday, 05 October 2015 08:10
5 Biggest Marketing Mistakes Small Businesses Make
Marketing is an investment in your business and not something you should take lightly. It is also something that has changed over the past ten years and continues to evolve. How you reach customers and how they find you, research your business, and buy from you has also changed.
If your marketing practices are stagnant or nonexistent, your business will fail. Here are the top five mistakes that I see small-to-medium sized businesses make most often.
If your marketing practices are stagnant or nonexistent, your business will fail. Here are the top five mistakes that I see small-to-medium sized businesses make most often.
Published in Marketing
Thursday, 01 October 2015 06:20
The power of synchronicity and its impact on your road to success
Have you ever wondered about the reason why, when you think of someone, they somehow appear? I do - all the time!
Tapping into my intuition has always worked for me and when I ignore my gut feeling, I always regret it.
A childhood friend of mine use to call me just as I was picking up the phone to call her. It could have been weeks since we talked, but we always seemed to be in synch. Today those calls have moved to texts, but still they appear just as I am thinking of her.
If you ask the experts, they say that coincidence does not exist, however synchronicity does.
Tapping into my intuition has always worked for me and when I ignore my gut feeling, I always regret it.
A childhood friend of mine use to call me just as I was picking up the phone to call her. It could have been weeks since we talked, but we always seemed to be in synch. Today those calls have moved to texts, but still they appear just as I am thinking of her.
If you ask the experts, they say that coincidence does not exist, however synchronicity does.
Published in Small Business Marketing
