Mellissah Smith
Mellissah Smith is a leading marketing expert having pioneered two specialist marketing firms into operations all over the world.
With 20 years experience, Mellissah has worked with over 200 companies, emerging and large multinational, on developing and executing strategic marketing campaigns.
From developing strategic marketing plans to re-inventing old brands in a changing market place, Mellissah has creative flair, business acumen and a knowledge of all aspects of marketing. She has also worked extensively in marketing and communications for companies listing on the ASX in both the small cap and large corporate arenas.
With 20 years experience, Mellissah has worked with over 200 companies, emerging and large multinational, on developing and executing strategic marketing campaigns.
From developing strategic marketing plans to re-inventing old brands in a changing market place, Mellissah has creative flair, business acumen and a knowledge of all aspects of marketing. She has also worked extensively in marketing and communications for companies listing on the ASX in both the small cap and large corporate arenas.
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.
But there is a list of things that brilliant marketers do that really make them stand out from the crowd.
But there is a list of things that brilliant marketers do that really make them stand out from the crowd.
Published in Marketing
I have been a marketing entrepreneur for 28 years and finally, the moment that will define all my career has come. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.
Published in Marketing
I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "no!". I truly believe that I can do anything I set my mind to - and I'm right.
Published in Marketing
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An extraordinary thing happened yesterday - I saw someone through their eyes. Their vulnerability, insecurities, their hopes, and their dreams. Little do they know, their next move will define them more than they realize.
Published in Management
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Marketing Eye puts an incredible amount of effort into delivering world-class marketing strategies to our clients. Having invested heavily in research and development, and of course, developing the world's first Robotic Marketer, we can wholeheartedly say that we work hard and dream big.
Published in Marketing
At one point in my entrepreneurship journey, I had to hire a law firm. At the time I didn’t have a lot of money to throw around. After all, I was growing a business, and as every entrepreneur knows - every cent counts.
Published in Marketing
Last night I got roughly two hours of sleep. I laid in bed for hours on end tossing and turning, thinking about a whole heap of things.
Today is just one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip.
Published in Marketing
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I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Published in Marketing
They're an affectionate bunch - by accident. It's was unintentional, as it's certainly not politically correct to hug your colleagues, but someone had to do it, and they did it right.
Published in Marketing
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